This spring, Vans reunites with renowned illustrator and fine artist, Yusuke Hanai for a Vans x Yusuke Hanai assortment. Vans unveiled a standout collection of designs that pay homage to surf culture fused with Vans’ California heritage. Specifically, the collection features customized graphics on classic footwear silhouettes, staple apparel styles, and accessories. This assortment bridges Yusuke’s counter-culture inspiration with Vans’ mission to always inspire and enable creative expression.
Yusuke Hanai’s work is popular across the globe in Australia, Brazil, California, Hawaii, London, New York, Paris, and Tokyo. Yusuke has carved out an eclectic audience due to his unique blend of Japanese-infused illustrations depicting an adventurous, Wanderlust-like lifestyle. In detail, Yusuke draws inspiration from within his local Kamakura surf community. Therefore, Yusuke’s illustrations focus on mobility and discovery.
In this collection, Vans introduces a new iteration of the Sk8-Hi 138 Decon SF, Authentic SF, and Classic Slip-On SF decked out in Yusuke’s retro-colored motif, comprised of a surfboard, skateboard, van, and buddies road tripping. As a result, this collection evokes a free-spirited mood with Yusuke’s signature art print incorporated across comfy tees, button-up shirts and boardshorts. In addition, standout styles include Yusuke Loggin short-sleeve and a flax linen blend camp shirt with allover print. There are also two short-sleeve cotton tees featuring large scale Yusuke graphic details. The capsule collection is rounded by accessories that band the designs together including a graphic green bucket hat.
The Vans x Yusuke Hanai capsule collection is available now across Europe in Vans stores and on Vans.eu.