LL Cool J Expands Rock The Bells With Limited Edition Collection
LL COOL J is expanding his Rock The Bells brand into a fashion collection. He announced a drop of limited edition clothing and accessories. Drop one includes collaborations as well as exclusive Rock The Bells-designed products referencing classic hip-hop elements.
“When I recorded Rock the Bells in 1986, my heroes were people who embraced and lived the four elements of Hip Hop — Graffiti, DJ’s, Breakdancing, and MC’s,” says LL. “Drop 1 honor that spirit, while looking through the lens of current culture.”
The Shepard Fairey-designed Rock the Bells logo is present throughout the collection, decorating T-shirts, long-sleeves, handcraft hoodies, and crewnecks. Additional details include homages to gold link chains, graffiti, vintage hip-hop party flyers. Moreover, the collection references LL Cool J’s music career.
The drop also features a limited edition Rock the Bells x Roots varsity jacket inspired by the custom outerwear LL wore to celebrate the launch of Rock The Bells Radio.
This article is originally by HIGHSNOBIETY.