Vans, the original action sports brand began supporting BMX in 1979, becoming the first brand to support the sport. To celebrate this milestone and the unsung impact BMX has had on youth culture ever since Vans presents the BMX 40th Anniversary Collection for men and women. The collection features a unique assortment of footwear and apparel. The inspiration behind the collection is the heyday of parking lot ramp demonstrations, neon-clad kids and a longstanding form of creative expression.

The collection

Vans sticky waffle soles proved to give great pedal grip. And so it became the choice for BMX riders of the late ‘70s. For this honorary collection, a unisex offering of the Sk8-Hi Reissue and Era serve as the foundation for a full head to toe assortment of footwear and apparel. Footwear is constructed with Vans’ classic canvas and suede combination. Each style showcases a graphic Checkerboard printed quarter-panel. It’s available in three colorways including a shared green, white and true navy. Each footwear silhouette is finished with a reissued thumbs up heritage print on the sidewall.

The inspiration

Inspired by classic BMX lifestyle silhouettes and Vans heritage graphics the assortment includes eight new apparel and accessory styles for men and women. The women’s key styles include a BMX Jacket that uses a poly flight satin shell. It also includes a range of Vans logo executions to give the jacket a period-correct look. The relaxed fit BMX Muscle Tank is made with a heavy cotton jersey and is adorned with front and back logo treatment. The BMX Pant offers a tapered leg with side paneling, screen-printed leg graphics and interior Checkerboard elastic at the waist.

A BMX backpack rounds out the women’s offering with a durable poly fabric. It has multiple screen-printed graphics and a large Vans branded patch. For men, Vans releases a BMX Off The Wall Track Pant that features Checkerboard printed detailing down the leg. It also features a coordinating BMX Off The Wall Anorak that has contrasting sleeves and front pocket detailing. The BMX Off The Wall long sleeve and the iconic BMX Painters Cap complete the offering.

The Vans BMX 40th Anniversary Collection will be available to shop in Vans retail stores and online at www.vans.eu/bmx

This article was originally written by vans.eu

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